By Keely Brown, Contributor
It’s no secret that mobile has become the game-changer in digital marketing. Mobile advertising revenues in the U.S. alone are predicted to reach $58 billion by 2018. With digital users in the U.S. spending an average of 60 percent of their media time on smartphones and tablets, savvy marketers are working quickly to reformat traditional pay-per-click (PPC) and cost-per-click (CPC) models so they’ll fit today’s mobile platforms.
One of the most effective ways to optimize PPC and CPC in a digital format is to implement native advertising into website or app content. According to the Association of National Advertisers, 63 percent of the businesses they surveyed increased their company’s native advertising budget in 2015. Native advertising enables you to integrate a marketing strategy — such as PPC and CPC — seamlessly into blogs or informative articles so that it reads like it’s part of the content.
The numbers tell the story: More than 70 percent of today’s consumers learn about products and services through content rather than through traditional ads — and 52 percent of consumers click on native ads with the intent of purchasing something, versus 34 percent of users who click on banner advertising. In addition, enhancing your content with photos and video can boost conversion rates by 60 percent.
Social media sites have become another lucrative playing field for native advertising, as marketers are finding creative ways to integrate ads into content on Facebook, LinkedIn, Twitter and other sites. By 2017, social media ads are slated to generate $11 billion in revenues.
By hiring a professional marketing team that specializes in native advertising and other digital strategies, businesses can boost conversion rates by more than 50 percent. By optimizing native ad campaigns with high-tech platforms that include design strategies, interactive consumer features, engaging content and high-definition video enhancement, Onestop has boosted sales and conversion rates for a client list that includes retailers such as Frye, Juicy Couture, 7 For All Mankind, Jones New York, Spyder and a host of other successful brands.
For today’s businesses, the key to success is to bring in experts who can navigate the ever-changing landscape of mobile advertising. By utilizing the most effective native digital advertising techniques, Onestop can help you optimize your PPC and CPC strategies to empower your brand and attract more customers.