By Michelle Johnson, Contributor
The holidays often bring about a time to be thankful, and this season there’s much to be thankful for with celebrity fashion collaborations. Celebrity fashion collaborations offer consumers access to their favorite celebrities styles while sharing their credibility and crowds of social media followers willing to buy into the lifestyle of their favorite celebrity. Discover four must-know celebrity fashion collaborations worth rushing for the upcoming holiday season and new year.
Katy Perry infuses her fun and quirky style one shoe at a time with her forthcoming shoe collection collaboration, Katy Perry Footwear. Consumers can expect to enjoy whimsical footwear that pays homage to some of Perry’s chart-topping songs, such as Firework, with heels that dawn studded stars. Perry’s millions of social media followers can also expect to see futuristic materials, such as vinyl and lucite, as well as embellishments on the footwear. The shoe collection launch is scheduled to debut in January for Spring 2017 with accessibly priced footwear starting at $59 aimed at women ages 16 to 40 years old.
A summer preview of the (B)air Denim collection has segued into success for fall 2016 as actress Zoë Saldana is the face of the 7 For All Mankind campaign. Saldana demonstrates the ease of the denim as it naturally adapts to hug curves for a lightweight look. The collection combines the comfort of athletic wear with the crisp look of denim to feel like a second skin. Saldana offers 7 For All Mankind the clout of a star actress with her more than 1 million Instagram followers that have one extra thing to admire about the Star Trek beauty.
Art direction collaborations offer brands the ability to enhance their campaigns with the models that embody the very image they seek to attract. The collaborative effort between actress and model Rosie Huntington-Whiteley and Paige demonstrates how a brand can enhance its look with art direction. Not only did Huntington-Whitely use her beauty to sell the sexy image of Paige denim, but she also serves up rock-and-roll style with her hand in the art direction of the Fall 2016 campaign.
Reality TV has undeniably offered additional opportunities to spot the breakout talent of potential pop culture icons who can draw a mass following all on their own. Reality and social media star turned supermodel Bella Hadid is the perfect example of this. That’s why it’s no surprise that a collaboration with Joe’s Jeans would soon follow. Hadid’s collaboration with Joe’s Jeans demonstrates how an age-old brand can reinvent itself with a fresh look just by using a fresh, recognizable face. Hadid also benefits the brand because she is able to translate a runway look into a casual look that the everyday woman can find relatable. When models can make the clothing or accessories appear approachable, then consumers start to envision wearing them, which increases the potential for sales. Now that’s something to be thankful for.
Whether it’s a pair of jeans, shoes or clothes, celebrity fashion collaborations offer much to be thankful for. They benefit the consumer with access to fashion from their favorite celebrities, often at accessible prices. These collaborations also offer the celebrity and fashion companies the mutual benefit of increased sales and potential profit that a partnership brings.